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Gilliam & Co. is a research and business advisory firm, specializing in all forms of retail, via stores, catalog, and e-commerce, from luxury to discount, including both general merchandisers, like department stores, discount stores, and wholesale clubs, and specialists in all of apparel, footwear, home furnishings, home improvement merchandise, groceries, drugs, toys, books, sporting goods and electronics, as well as suppliers of apparel, footwear and furniture.

The firm has a broad range of expertise, gained through field research and firsthand exposure, encompassing merchandising, marketing, operations, systems, finance, and real estate, including shopping center development.


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